meet rachel
Hi, I’m Rachel, the founder of Meet Cute Marketing, lifelong book lover and the person behind the graphics, launch plans and fun template sets. When I’m not working with authors, you’ll usually find me hanging out with my husband and our four dogs (my very unqualified intern team), listening to Noah Kahan, watching hockey, playing board games or binge-watching the latest book adaptation.
I have my bachelor’s degree in Marketing with certifications in Social Media Marketing and Content Marketing, and I’ve been creating graphics and content in the bookish space since 2022.
By day, I work an 8–5 Tuesday through Friday and thanks to my amazing clients, I’ve been able to dedicate Mondays entirely to Meet Cute. Those Mondays have become my favorite part of the week, filled with content creating, posting new releases for readers on Patreon, and scrolling for hours on Envato.
Life outside of work isn’t always picture-perfect. I’m an endometriosis and infertility girly, just taking things one day at a time and learning to find joy in the little things. Through every high and low, books have always been a source of comfort, community, and hope, which is probably why I love being part of the bookish community so much.
Whether you’ve been self-publishing for years or you’re preparing for your debut, I’m so glad you’re here. I can’t wait to be part of your story.
Meet Cute Marketing
the vision
Meet Cute Marketing was born during my final month of college while finishing my degree in Marketing. I loved the creative side of marketing and knew I wanted to build something of my own, but with an established career in finance and real-life responsibilities, starting over from the bottom in a new field wasn’t financially realistic. So I decided to create my own opportunity.
What began as a way to combine my love of books with my marketing education quickly became something much bigger. I spent my free time designing graphics, learning the indie publishing space and building relationships within the book community. Before long, Meet Cute Marketing grew from a passion project into a business that allowed me to support not only authors, but also my own journey through fertility treatments and even surgery.
As a longtime reader, reviewer, and ARC team member, I’ve always believed books deserve more than a “post and hope for the best” approach. Readers connect with characters, personalities, and communities and I love helping authors create those connections through thoughtful content, ARC campaigns and launch support.
My goal has never been to become the biggest agency or chase every trend. I simply want to provide authors with the kind of support I would hope to find if I were releasing a book myself: someone dependable, creative, organized and genuinely excited to celebrate every cover reveal, release day, and milestone right alongside them.
Because at the end of the day, that’s what Meet Cute Marketing is all about—helping authors and readers find their perfect meet cute.